inicio
/iˈni.sjo/nounthe beginning; the start
Bring the leaks. We build the system that closes them.
See where your store loses sales.
Search and AI visibility, speed, checkout, retention and merchant readiness, with fixes ranked by impact.
- Since 2019growing online businesses
- One teamfrom first click to repeat order
- Live in 48 hrspayments after approval
- Free auditfixes ranked by impact
Growth requires structure. Most stores run traffic, checkout, payments and email as separate jobs, and revenue leaks between them. We connect every stage into one system, measure it, and fix the biggest leak first.
The Commerce Core.
Every online brand runs on the same five stages, guided by data and leadership above them. Select a stage to see what happens there, where it leaks, and what we do about it.
Online Store
Illustrative flow. Hover or tap a stage to inspect.
Built to compound.
Each service fixes one stage. Together they make the stages feed each other, so the same traffic turns into more orders and more repeat buyers.
Find the leak. Fix it in order.
- 1DAY 1
Audit
A free check of every stage, from search visibility to merchant readiness, with leaks ranked by revenue at risk.
- 2WEEK 1
Map
We map your customer journey and tracking, so every decision rests on your own numbers.
- 3WEEKS 2–8
Fix
The biggest leak goes first. Store, checkout, payments, flows: one team does the work.
- 4MONTHLY
Run
Monthly reports and the next fixes in line, so the system keeps improving after launch.
See where your store leaks.
Enter your store and email. We review every stage and send a plain-language report with the fixes in order of impact.
Approved, connected, live.
Standard and high-risk merchants, matched to the processor that fits your category.
- Pre-qualify with no documents
- Processor matching and backup accounts
- Payments live within 48 hours of approval
Straight answers.
Do I need every service?
No. The audit shows which stage leaks most. Most clients start with one or two fixes and add more as the numbers justify it.
How fast can payments go live?
Within 48 hours of approval with some of our partners. Underwriting time depends on your category and documents.
Is Inicio a bank or a payment processor?
No. Inicio is a referral partner. Merchant accounts are provided by our processing partners and their sponsor banks, subject to approval.
How do I get my audit?
Submit the audit form. We review your store and email you a plain-language report with the fixes ranked by impact.
Bring the leaks.Let's build.
Tell us where it hurts. One message is enough; we reply with what we would fix first.