Ecommerce analytics is collecting and analysing store, marketing and customer data to show what drives sales and where revenue is being lost.
What you get
Tracking setup
GA4, store analytics and conversion events you can trust.
Dashboards
The numbers that matter, in one place.
Weekly reports
What changed, why, and what to do next.
Customer data
Retention, lifetime value and cohort views.
Four steps, no guesswork
- STEP 1
Audit
We check what is tracked and what is broken.
- STEP 2
Fix
We repair tracking and define key metrics.
- STEP 3
Build
We create dashboards and reports.
- STEP 4
Review
Regular reviews turn numbers into actions.
Data & Analytics questions
Which ecommerce metrics should I track?
Conversion rate, average order value, acquisition cost, lifetime value, repeat purchase rate, cart abandonment and chargeback rate.
How do I set up GA4 for my store?
Install it through your platform, enable ecommerce events and test that purchases and revenue record correctly.
What is the best ecommerce analytics tool?
Most stores do well with their platform’s analytics plus GA4; larger stores add a dashboard tool.
How does analytics improve sales?
It shows which channels, products and pages make money, so you spend where it works.
More answers in the industry FAQ.
Works best with
Conversion Optimisation
Find where shoppers drop off, test fixes and lift sales from the traffic you already have.
Explore →RetainCustomer Journeys
See every step from first visit to repeat purchase and fix where shoppers drop off.
Explore →BuildAI Integration
Cart follow-up agents, shopping assistants, automated reporting and AI-assisted operations.
Explore →