Email and SMS flows are automated sequences, such as abandoned-cart, welcome and win-back series, triggered by customer behaviour to bring shoppers back and increase repeat sales.
What you get
Core flows
Welcome, abandoned cart and checkout, browse abandonment.
Post-purchase
Thank-you, review and cross-sell sequences.
Win-back and sunset
Re-engage lapsed buyers and clean inactive lists.
Segmentation
Messages matched to what each customer does.
Four steps, no guesswork
- STEP 1
Map
We map your customer journey and gaps.
- STEP 2
Write and design
We build each flow.
- STEP 3
Launch
Flows go live with tracking.
- STEP 4
Optimise
We test timing, offers and copy.
Email & SMS Flows questions
What are abandoned cart emails?
Automated emails sent to shoppers who added items to their cart but didn’t buy, reminding them to finish.
How many abandoned cart emails should I send?
Most stores use a short sequence of two or three, starting within hours of the abandoned cart.
What is the difference between abandoned cart and abandoned checkout?
Cart means items were added; checkout means the shopper started entering details, so intent is higher.
What is a sunset flow?
A final sequence for inactive subscribers; anyone who still doesn’t engage is removed to protect deliverability.
More answers in the industry FAQ.
Works best with
Customer Journeys
See every step from first visit to repeat purchase and fix where shoppers drop off.
Explore →RetainData & Analytics
GA4 and store tracking setup, dashboards and weekly reports that show what drives sales and where revenue leaks.
Explore →Get PaidCheckout Optimisation
Fewer steps, the right payment methods and trust signals that cut cart abandonment.
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