Leaders people can align with.
Gerhard Coetzee founded Inicio to help businesses grow, after years of seeing what happens when leaders and teams pull in different directions. He has lived it from the field, the sales floor and the founder's chair.
Every chapter taught him something about teams
- Chapter 1
Professional rugby in South Africa
He learned early what a team can do when it trusts the people leading it. When his union closed during COVID, his career ended overnight and he had to start again from zero.
- Chapter 2
Starting over in e-commerce
He went to work inside an online brand and learned the business from the ground up. He earned certifications in SEO, digital marketing and web design, then went independent.
- Chapter 3
Leading teams in real estate
He rose to manage a sales team in Cape Town. He saw how leadership disconnected from its people breaks a good team, and he left rather than lead in a way he didn't believe in.
- Chapter 4
Building his own companies
He has built and run his own online businesses. Every system Inicio offers, from funnels and retention to payments, he has tested on his own companies first.
- Chapter 5
Studying how organisations work
He studies management at UCLA Extension, putting structure behind what the field taught him.
"I know what works and why it works, because I've tested it myself. The hardest problems were never the strategy. They were teams unwilling to change, and leaders too stubborn to see they were the problem."
Gerhard Coetzee, Founder
Gerhard created Inicio to help companies grow, and to build better leaders while doing it.
He has run it, not just advised it
Advice comes from systems he has built, broken and fixed in his own businesses.
He has led people under pressure
From the rugby field to the sales floor, he knows what makes a team commit and what makes it quit.
He sees the full operation
Distribution, funnels, retention, conversion, payments and leadership, and how each one affects the rest.
To create a world full of leaders everybody can align with.